Aiming to enhance coordination between manufacturers and distributors when introducing new products to market, the National Association of Electrical Distributors (NAED) has developed a set of best practices, detailed in a white paper, that will help improve and expedite the new product introduction process.
The paper, “Recommended Best Practices in Planning a Successful Launch,” was developed by a task force of distributors and manufacturers and establishes a common industry vocabulary—the first tool to improve channel efficiency and reduce costs.
The white paper can be downloaded at www.naed.org/common/articlelink.asp?currentpage=4409.