Ric Rojas

Suppliers start to hear as more builders adopt earth-friendlier building and neighborhood initiatives

WCI Communities would never ask a supplier to create a one-off specialty product for its “green” communities and homes, says Ric Rojas, the Florida-based company's vice president of supply-chain management. “As the cost keeper of the company, I don't want them to invent a new product line that will increase everyone's costs,” says Rojas. Instead, “We are making them educate themselves about what might already be green about their products,” says Rojas.