The iMac proved that consumers crave high design within economic reach. Architect Michael Graves achieved household-name status selling teakettles at Target. So when Robert Humble, AIA, and Joel Egan, Associate AIA, insist that prefab is about to take off because the public is demanding design sophistication in their housing as well as their shoes and MP3 players, it's hard to argue.
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Homes that Last: How Architects Are Designing a Resilient Future