Firm Description

Could Be Architecture is a Chicago-based design practice directed by Joseph Altshuler and Zack Morrison. We design seriously playful spaces, things, and happenings that celebrate what your world could be.

We work across scales, including designs for buildings, interiors, installations, scenographies, exhibits, furniture, costumes, and publications. We are practitioners and academics, equally invested in built pragmatics and speculative research. We are also citizens and artists, committed at once to public engagement and aesthetic ambitions. Through our work, we aim to create architecture that tells stories, builds audiences, resonates with people’s emotions, and instigates enthusiasm around the activities and imagery that it stages. Fueled by a collaborative adventure with clients, consultants, and colleagues, we position architecture as an active character in the world, enacting a future full of wonder, humor, color, and delight.

We are not licensed architects. We partner with licensed architects on a project basis.